All About Traveller's Project
Short Brief : This is a new exp. project for promoting local favourite restaurants and famous eateries in a few handpicked cities for the holiday season to drive growth in the user interactivity on the app in the particular city.
Target Users : People who have travelled to that city (based on the location they have on checked the app) and for a few regular P1 users on the app.
Competitors : ' Z ' inter city deliveries are major competitors here.
Mood board : We had a brainstorm session even before heading to mood board on what direction we might need to go and below are a few pointers and based on it we had the board.
1.City angle - Without food
2.Food and blurred city
3.Station name
4.Nature specific to Bangalore
5.Beach vibes, relax mood to Goa
6.Match doodles
7.Image Collage
Discovery Card Nav card design explore : This would be one of the main entry point for the Traveller's page. Here we have tired to add a bite of vibe and recognisable places for both the places with famous food and tired to do a mix of collage, this is once of the ideas from the mood board..
Complete flow of Travellers, from different entry points to how to leads to the main page and how one can read, order or even visit these famous restaurants from this information page.
